My Skills & Experience
HELLO THERE! I'M
DOBBIN PREZZANO.
WHO IS DOBBIN?
THE FIRST QUALITY THAT IS NEEDED IS AUDACITY.
-Winston Churchill
I have the audacity to believe I can accomplish anything with bold ideas, dauntless strategy and committed team members.
I am a stealth leader and synergist. I connect downward, upward and across to direct and advance results for my team and from my team. Building is my passion; building products, teams, companies and relationships.
Marketing is NOT a cost center, it’s a revenue engine. Don’t believe me? I’ll show you how through marketing automation, brand evangelism, sales enablement and creativity.
Want to know more about what I can do for you? Get in touch today. Let’s go build something together.
MY PROFESSIONAL PROFILE
Up Close & Personal
I am a Senior Business Executive with over 25 years of success leading teams for rapid revenue growth companies. I have a strong track record of developing and leading successful organizations in diverse, competitive markets. I also have expertise in directing comprehensive marketing, product management, business development, brand innovation, and B2B and B2C business development. Throughout my career, I have been dedicated to overseeing product development from initiation through successful launch, with expertise in emerging payment technologies. With my strong leadership skills, I have had experience developing and managing relationships with key clients and stakeholders, particularly at the C-level.
My Roles & Responsibilities
PROFESSIONAL HISTORY
CHIEF DEVELOPMENT OFFICER, AMERICAN TRANSACTION PROCESSORS COALITION
June, 2018 - Present
Responsible for all activities related to conceptualizing and implementing strategies to develop the organization’s brand, external presence and revenue generation while achieving measurable results. The position serves as the chief strategist on external development affairs and leads the organization’s day-to-day efforts in gaining resources, market research and planning, strategic direction for promotion and marketing.
Member of the Senior Leadership team and reports directly to the Executive Director and Board of Directors. This position works very closely with the organization’s Board of Directors, while providing leadership in implementing the organization’s strategic plan as it relates to business development and marketing.
requirements of ATPC Resources.
Contributing Senior Executive on all ATPC initiatives including P20, Cybersecurity Forum, Fintech Academy, Peach Pay.
FOUNDING PARTNER, SVP PRODUCT & MARKETING
KARYON HOLDINGS LLC, DBA HARVEST PAYMENTS
2015 - Present
Founder and Partner with the duty to provide strategic leadership in establishing an organization that assists emerging payment technology companies by pairing them with advisors, funding and strategic leadership. We gather and build teams of experts with experience launching products and companies at the start-up through Fortune 50 level. Manage portfolios of multiple emerging payment and digital technology companies. Ultimately my role is providing strategic, advisory and marketing expertise.
SVP OF PRODUCT & MARKETING,
PRIORITY PAYMENT SYSTEMS
2012-2015
Lead all strategy, tactics and definition to determine market needs for the corporation and it's payment system products. Shepherded projects from development through launch, and directed all project activities, including public relations, product marketing, creative, events, advertising, partnerships and all aspects of marketing execution.
PRESIDENT, SPIO DIGITAL
2008 -2011
Directed every facet of the company and ensured sustained revenue advancement by improving efficiency, growth, and maximizing profits. Consistently met and exceeded corporate margin goals by balancing product formulation, pricing, and strategic sales functions. Directed and developed all corporate and product marketing initiatives. Established rate cards, sales process, hires, strategies and overall management.
Managed patent process and developed successful campaigns to deliver targeted and measurable messages for digital media product.
Successfully launched SPIO Interactive, including website, branding, public relations, and sales.
Achieved Return on Investment metrics at or near 200% for advertising clients.
Leveraged relationships with top companies, including Coca-Cola, Chick-fil-A, Kraft, Warner Brothers Pictures, PepsiCo, Outback Restaurant Group, and E*Trade to ensure continued growth.
STRATEGY
An Expert
MARKETING
You Could Call Me A Pro
EXECUTIVE LEADER
Exceptional Senior Manager
EMERGING PAYMENTS
A Go To Player
ADDITIONAL PROFESSIONAL EXPERIENCE
SENIOR VICE PRESIDENT BUSINESS DEVELOPMENT, COX MEDIA
2006-2008
SENIOR VICE PRESIDENT MARKETING & BUSINESS DEVELOPMENT, ARCHWAY MARKETING
2004-2006
VICE PRESIDENT MARKETING & BUSINESS DEVELOPMENT,
HARTE-HANKS MARKETING SERVICES
2002-2004
MARKETING DIRECTOR, VALASSIS ADVERTISING
1999-2002
NATIONAL TEAM LEADER, ADVO, INC.
1997-2001
SALES MANAGER, PACESETTER GRAPHICS
1992-1997
What I’ve Learned
EDUCATIONAL EXPERIENCE
LENOIR-RHYNE UNIVERSITY
1988-1992
Bachelor of Arts in Business Administration and Marketing, Minor in Sports Marketing.
Four Year Letter Winner NCAA Div II Football
UNIVERSITY OF NORTH CAROLINA, CHARLOTTE
1994
Total Quality Management & Total Quality Assurance
"WORK HARD, STAY POSITIVE AND GET UP EARLY. IT'S THE BEST PART OF THE DAY.."
George Allen, Sr.
GET IN TOUCH
Got something you’d like me to work on? Or how about a friendly chat? Contact me today.
ADDRESS:
2400 Old Milton Pkwy #82
Alpharetta, GA 30004
USA
EMAIL: